I work closely with both you and packaging manufacturers to develop a strong product / brand presence on the store shelf or online through unique product packaging design solutions.
From a design refresh or updating your existing packaging, to complete design solutions - I do the heavy lifting for you.
Below is a sampling of our product branding and packaging design work in the cannabis industry.
To see our extended portfolio with additional samples of work across a wide variety of other industries, please click here: "insightstudios.net", or give me a call @ 1 (778) 770-1399 to chat about your specific project and how I can help you stand out from the herd...
Why hire a professional?
Many businesses think that self-sourcing and self designing packaging will be easy. Simply look online, find a manufacturer in China through a website like Alibaba, and reach out directly. Unfortunately, it's not so straight forward, and the results are often underwhelming.
There are obstacles like time zones and language barriers. These can be overcome but, over time, losing days or weeks trying to have a simple conversation has a huge impact on timing for your project. That said, it's the unforeseen issues that wreak havoc on your project: delivery timing, customs holdups and, perhaps most importantly, issues with sub-standard materials and compliance. Many overseas manufacturers will assure you their components are child safe when in actuality, they aren't certified. Another common issue can be quality control and consistency. The job starts out great, but the repeat orders have quality issues and you are on the hook - time wise and financially. At the end of the day, your brand reputation, compliance liability, financial investment and the customer's purchase experience with your product are of the utmost importance. The government doesn't care what you may have been told: if your packaging isn't truly compliant, you are liable. If the customer experience is poor, they won't buy your products and retailers won't carry them.
A packaging designer, on the other hand, becomes an extension of your team. We understand the industry, creative branding solutions, the production options, the materials, and the implications for your brand. It's our job to understand your objectives, help you create your brand equity and differentiate you from your competition. We can manage the entire process, customizing each element, or work with customizing stock packaging products to fit your brand yet be more budget oriented. We manage direct relationships with our manufacturers and suppliers which allows us to have items made locally or in the USA, ensuring your components will be right, and on time. We understand your products, how the materials impact your product integrity and the consumer experience.
With your brand's profitability and reputation on the line, the cheapest option in packaging often ends in unmet expectations and added time and costs. Use a packaging professional. Use XHALE Creative.